CONNECT
WITH US
Helping You Grow On Purpose
Today’s consumers demand brands that are authentic in how they operate. They are not afraid to turn their backs on companies who break that trust. Businesses seeking to thrive today require an authentic reason “to be” that is embedded into their DNA.
THE LATEST
CONNECT
WITH US
Subscribe to Jim's Podcast
Jim Stengel, former CMO of the largest marketer in the world (Proctor & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
CONNECT
WITH US
We’ve partnered with BERA to help brands outsmart their competitors, and out-Purpose them, too.
BERA’s groundbreaking predictive brand tech platform is fueled by a continuous stream of proprietary, automated metrics and analytics to help brands measure, maximize, and manage their equity and impact on sales, profitability, and value.
BERA’s future-focused software bridges marketing and finance to deliver actionable insights guided by proven, independently validated causality that even Wall Street is using. Now there’s a better way to translate customer sentiment and motivation into winning brands, business, and real growth.
And now, for the first time ever, BERA has unlocked how brand purpose contributes to brand equity and drives brand to business™ value. In fact, our research found that high-equity brands with a stronger Purpose than their counterparts generate over 30% higher value creation and 4X the pricing power.
CONNECT
WITH US
Growing business is tough. Purpose is the solution.
If purpose was easy, everyone would do it successfully. It’s tough to discover a relevant purpose and activate it consistently. We are here to help with proven roadmaps, tools and expert guides- validated across a range of companies and industries.
Studies have shown that purpose is not just a nice-to-have that makes people feel good. Purpose drives business results, employee and organizational growth. It is the only sustainable way to recruit, unite and inspire. Purpose helps companies grow, creates loyal relationships with consumers and inspires employees to do their best work.
CONNECT
WITH US
What People Say
CONNECT WITH US