The Cannes Lions Festival of Creativity is the world’s largest gathering of advertising professionals, designers, digital innovators, and marketers. Founded in 1954, it celebrates the best of creativity with more than 35,000 entries for its coveted Cannes Lions Awards. The Festival also fosters discussion and collaboration on industry issues. In 2003, Jim Stengel brought a P&G delegation seeking inspiration and innovative ideas, starting the trend of clients attending Cannes, in addition to advertising and media professionals.
Suzanne and Jim carefully screened 25 senior marketing executives representing diverse industries and geographies. We then gathered their brand-building issues and created an agenda, a speaker list, and content targeting those issues. The result was a two-day “Cannes Lions CMO Accelerator Programme” featuring top speakers focusing on key issues.
The Cannes Lions CMO Accelerator Programme provided invaluable peer-to-peer learning. Participants turned learning into action by creating their own individualized brand-building action plans.
Participant satisfaction and evaluation of our Cannes Lions CMO Accelerator Programme far exceeded the norm. In its first year (2013), the Programme received an 82 net promoter score and a 4.7/5.0 overall rating.
In 2018, Suzanne and Jim will be back in Cannes for the 8th CMO Accelerator.