In 2008 Suzanne took a risk and left the her global P&G role for a venture-backed, mobile-driven startup. There, she brought consumer and CPG strategy understanding into the technology world.

by Suzanne Tosolini

This led her to join the Jim Stengel Company in 2009 where she has worked across industries—from luxury goods, beauty and apparel to technology, automotive, and finance.

Both in her consulting since 2009, and during her 18 years working in Brand Management at P&G, Suzanne has built a skill and  passion for developing long-term strategies with fresh approaches to brand building. She has consulted across a wide range of industries including prestige beauty, food and beverage, luxury goods, technology, pharmaceuticals, restaurants chains and insurance.

At P&G, she led the turnaround of the UK’s biggest household cleaning brand, resulting in a campaign that built the brand for the next 15 years. She also led the the Downy/Lenor brands globally, successfully re-launching them as more emotional human brands, leading to years of successful innovations.

After her Downy/Lenor work, Suzanne was invited to become director of a group of select brand building and communication experts, developing and deploying new brand building best practices such as brand equity, agency briefing, agency management, and brand architecture.

Since 2011, Suzanne has led a 6-day Creative Academy for 60 Young Marketers at the Cannes Festival of Creativity. Since 2013 she has worked alongside Jim running the Jim Stengel CMO Accelerator Program at Cannes, designed to inspire and teach marketing leaders to achieve success with their brands and organizations.

Suzanne also serves as advisor to “The Brandery,” one of the Top 10 Start-Up Incubators in the U.S., coaching on brand development, consumer understanding and strategy.

Suzanne grew up in Ireland in a multilingual household with an Irish mother and German father. She has lived in Hungary, Belgium, Poland, U.S., England, and Switzerland and enjoys the nuanced understanding of humanity this brings. She now lives in the US with her Italian husband and American children in a multilingual household.


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