Vivienne works at the intersection of entrepreneurism and operational discipline.

by Vivienne Lee Bechtold

After graduating from MIT, Vivienne started her career at Procter & Gamble as a systems engineer where her engineering approach to problem-solving allowed her to see solutions across functional boundaries.

Vivienne transferred into Brand Management where she proved herself a brand building pioneer and innovator.

She was named the first global brand manager in P&G’s history, helping to transform Pantene from a small regional brand into a global, billion-dollar business. She also led P&G’s original Interactive Marketing and Media organization for which she received Advertising Age‘s distinction of Interactive Marketer of the Year.

Vivienne led the development of P&G’s Marketing University, providing all corporate training for 5,000+ marketing employees worldwide. While living in Asia, she received the President’s award for “Best Turnaround of a Function.”

Vivienne led the U.S. diversity efforts for Asians in Marketing and Consumer Research resulting in breakthrough retention and advancement numbers. She was a key leader on P&G’s Global Women’s Leadership Team resulting in greater empowerment, satisfaction and business growth among women.

What We Do

Vivienne was Jim Stengel’s “chief of staff” when he was Global Marketing Officer at P&G. She has since worked with other CMOs in a consulting role on how set up and run an effective CMO office and organization.

During her time at P&G she attained the company’s highest marketing honor, the lifetime designation of Harley Procter Marketer – one of only a dozen people to ever hold this distinction for innovation and leadership.

Vivienne has worked extensively in the non-profit sector, using her business and brand building skills to start one of the world’s fastest-growing churches, with 35,000+ attendees/week and over $100 million raised. She also works with CAFO to lead their sustainable social enterprise initiative.


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19 Garfield Place, 8th Floor
Cincinnati, OH 45202
Phone: 513.864.3900